German Carmaker Audi Apologizes For An Insensitive Advert Done. The German carmaker Audi has come out to apologized for an ‘insensitive’ advert. The advert shows a little girl leaning on the front of a high-performance car while she eats a banana.
The advert, promoting the Audi RS 4 Avant. It was posted on the company’s official Twitter account and attracted criticism from some social media users who described it as “sexually suggestive”, “strange” and “creepy”.
Critics also suggested the advert glorifies “dangerous driving.” It also shows a child at risk of being run over. Audi said the advert was a “mistake.” They use their social media handle on twitter. They tweeted that such mistake would not be made in future.
Their Twitter Statement Read:
“We hear you and let’s get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That’s why we showcased it with various family members for the campaign.
We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone’s feelings.
We sincerely apologize for this insensitive image. The company will ensure that it will not be used in future.
We will also immediately examine internally. How this campaign has been created and if control mechanisms failed in this case.“
However, other social media users said they could not see what was “offensive” or “provocative” about the advert.